Why is memorable content a priority?

Well let’s start by understanding human behavior and what Daniel Kahneman, the founder of behavioral economics, terms the “remembering self“. You could also refer to this as the storyteller because that’s what it does. It keeps and tells stories.

And that storyteller holds all the power.

It not only chooses what to keep but decides what will come next. This “remembering self” is also the decision maker.

Thus, creating memorable content impacts action as much as longevity.

But how to begin?

Gain respect and attention.

Let’s break that down to see how that would apply to your content.

To gain respect:

1. Know the person.
2. Use their language.
3. Address their need.
4. Focus on their desire.
5. Give generously.

Most of these can be accomplished with some heartfelt research. Begin creating and collecting profiles on the people themselves. Reaching out to your audience and gathering not only information but understanding will go a long way in gaining respect.

The last one asks you to provide value and expect nothing in return.  This basically requires trusting that the value of an ambassador goes well beyond the value of your giveaways.

To gain attention:

1. Keep it simple.
2. Break it into sections.
3. Help them picture it.
4. Use repetition.
5. Create analogies.

Memory is supported by both concentration which helps bring in new information and context or meaning which helps retrieve stored information.

Your content encourages concentration by having a singular focus, organizing your information into bite-sized pieces, and using repetition. You can encourage context by connecting it to something the person already knows and helping them to visualize it.

“The true art of memory, is the art of attention”-Samuel Johnson Click To Tweet

But how to end?

The last thing to consider when creating memorable content is how it will end. Because according to Daniel Kahneman’s research into human behavior, that is what is most easily remembered.

How would that apply to content?

Well, whether you choose to be like over 1/2 of the movies created out of Hollywood and create a hero’s journey or not, make sure to give your content an ending where the person realizes they are the hero!