Evolve your content with strong connections. It is not only life that is continuously evolving, so is the way we relate. When we are infants we relate to others through sounds and expressions, and as we advance in age we learn new skills and ways to connect with our environment. It is the same with...
Have you ever wondered what it is that allows an evergreen tree to sustain itself through the changing seasons? Nature has much to teach us if we take the time and develop the respect to do so. When it comes to content, believe it or not, the same holds true. Many a content strategist has...
There are two questions to consider here. First, what is content. Second, why should I prioritize it. Let's start with the first one. Content is kind of like legos. It builds upon itself to create impact. Here are 4 types of building blocks to consider: Each block works with the other to build trust and...
Why build trust online? Well, here's a quick question for you. What do you think has the most significant impact on growth? If you're thinking its trust, you have significant data agreeing with you. And as 4.66 billion of us are actively online, businesses that prioritize building trust online are making sound investments in their...
Why is memorable content a priority? Well let's start by understanding human behavior and what Daniel Kahneman, the founder of behavioral economics, terms the "remembering self". You could also refer to this as the storyteller because that's what it does. It keeps and tells stories. And that storyteller holds all the power. It not only...